Pricing & ROI

How much does an AI sales rep cost?

Short version: a flat monthly plan that includes unlimited team members and a usage credit, then simple per-unit rates for the calls, texts, and AI it actually uses — your credit applied first. No per-seat fees, no agency retainer, no salary.

How pricing works

A flat plan, plus the usage you actually use.

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Flat monthly plan

One predictable price that includes unlimited team members and a monthly usage credit — no charge per seat as your team grows.

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Metered usage

Phone calls, SMS, and AI are billed at simple per-unit rates on top of the plan, with your included credit applied first. You only pay for outreach that actually happens.

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Credit applied first

Your plan's usage credit covers the first slice of calls, texts, and AI each month — so light months cost you nothing extra.

What drives your bill

What affects the usage part.

The flat plan is fixed; the metered part scales with how much outreach the AI does for you — mostly the volume of texts and calls it sends as it works your leads. More leads and more follow-up mean more usage, but also more booked meetings. Because your credit is applied first and everything routes through your approval, you always see the exact cost of a message before it sends.

Return on investment

Is an AI sales rep worth it?

The AI rep's job is to catch leads a busy team misses — the after-hours quote request, the lead that would've waited until tomorrow, the cold list nobody follows up on. Because you're paying a flat plan plus usage instead of a full salary for a seat that sits idle on slow weeks, the math usually favors the AI once you're working more than a handful of leads a month. Every lead it answers in seconds is one that didn't go cold or call a competitor first.

No salary, benefits, ramp time, or turnover — just plan + usage.
Covers nights and weekends, when leads otherwise slip away.
You approve every send and see its exact cost first.
Reactivates cold leads you'd already written off.
Common questions

Good to know.

Is there a per-user fee?

No. Your flat plan includes unlimited team members — you don't pay more as you add people. Only metered usage (calls, SMS, AI) is billed on top, with your credit applied first.

How is AI usage billed?

At simple per-unit rates — per text, per call minute, and per unit of AI — on top of your plan, with your included monthly credit applied before you pay anything extra. Current rates are shown on the pricing page.

Can I control what it spends?

Yes. Every AI-drafted text, call, or blast lands in an Approvals inbox showing the exact recipient, message, and cost, and nothing sends until you approve it — so usage never runs away from you.

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