🚀 PRE-LAUNCH Founding lifetime deals are open before our public launch (Aug 15). Early-bird pricing ends Jul 31 — soon. See lifetime deals →
The AI-driven CRM

The CRM that works your leads for you.

Pre-wired for your industry, with an AI rep built in that calls every new lead in under 60 seconds — day, night, and weekend — qualifies it, and books the appointment. Your team just shows up to close. No workflow-building. No agency. Live in a day.

Every lead answered in under 60 seconds, 24/7
Pre-wired industry playbooks — live in a day, no setup
The AI reactivates your old, dead leads too
Webinars & e-Sign included — one system, unlimited users
One system, end to end

The CRM is the foundation. Everything else plugs in.

Your AI-driven CRM runs the sale — and because it's all one system, the deal never leaves the room: the AI books it, your webinar warms it, e-Sign closes it. No bolt-on stack, no handoffs, no extra tools to buy.

🧠

The Thinking CRM Live

A pre-wired pipeline, contacts, and a "Work the list" queue — plus an AI rep that thinks and acts for you. No workflow builders: tell it your goal and it runs the follow-up, calls, texts, and booking.

Learn how →
🤖

Your AI sales rep Live

Meet Arianna. She drafts and runs first touches, reactivation, and blasts against your live pipeline — and nothing sends until you approve it in the Approvals inbox. You stay in control; she does the busywork.

Learn how →
🎯

AI List Builder New

Out of leads? Describe your ideal customer in plain English and build a targeted, skip-traced list in minutes — full contact info, per-phone DNC & TCPA compliance flags, and roof / HVAC / solar propensity scores — imported straight into your pipeline, priced per record. The compliance flags are baked in, so the AI knows exactly how it may work each lead from the first touch.

Learn how →
🌐

Website builder New

Spin up a hosted, mobile-ready site for your business — solar, HVAC, and more — with lead-capture forms that drop straight into your CRM pipeline behind a built-in TCPA opt-in, so every lead arrives consented and ready for the AI to work. No separate site tool, no re-keying leads.

Learn how →
🎧

AI Support Desk Pro

Support is built in, not bolted on. Every inbound — email, the 888 line, web chat, SMS, or your own branded help page — becomes a ticket your AI support agent answers. At first it drafts each reply for your approval; as you approve, it learns your answers and earns the confidence to handle most tickets on its own — you set how sure it must be before it sends — escalating to a human only when it truly needs one.

Learn how →
📞

Phone, SMS & AI voice Live

Enterprise-grade voice and messaging built into the CRM. Every paid plan includes a dedicated local number and a toll-free 888 line; calls and texts are pay-as-you-go with a monthly credit included, and live AI calling is on.

Learn how →
🔁

Follow-up workflows Live

Set-and-forget sequences — delay, channel, message — that run on their own with no per-step AI cost, and pause the instant a lead replies. Build one from a plain-English goal in a couple of minutes.

Learn how →
✍️

e-Sign Included

The natural close of the pipeline the AI builds. Upload any document — PDF, image, or text — place fields for each signer, and collect a legally-binding signature; the contract's already in the CRM, so it's one click, done.

Learn how →
🎥

Webinar System Included

For teams that sell from the stage: live, interactive webinars with chat, Q&A, live polls, reactions, and YouTube streaming — one registration link, and a presenter console you drive on the fly.

Learn how →
🎤

AI Presenter Studio New

Turn a slide deck into an AI-narrated presentation — import your PowerPoint speaker notes, add a headshot, and choose a free browser voice or a natural cloned voice. Presenting live to your webinar room is coming next. Nobody else has this.

Learn how →
📧

Email & broadcasts Live

Segment blasts and behavior-based follow-ups — drafted by AI and sent on your approval, instead of a flowchart you have to build and babysit.

Learn how →
🏷️

White-label & resell Agency

Put your own logo and brand name on the entire portal, so your clients see your brand, not ours. Broader sub-account reseller tooling is on the Agency roadmap.

Learn how →
🧩

Addons marketplace Pro

Extend your toolbox with vetted modules — vertical tools, integrations, and AI upgrades — installed in a click. Genesis, for solar teams, adds design, proposal, and e-sign with multiple EPC and financing partners plugged in. Available on Pro and Agency.

Learn how →
🔌

Developer API Pro

Programmatic access to your workspace — build integrations, connect Zapier/Make, or power your own addons. Create a key, authenticate with a Bearer token, and call the versioned API. Live on Pro and Agency.

Learn how →
Pre-wired for your industry

Your playbook loads on day one.

Pick your industry and Arianna already knows the pipeline, the questions to ask, the objections to handle, and the follow-up cadence that books appointments — no building, no setup. Here's what's ready right now, and it's fully yours to tweak.

☀️ Solar
🔧 HVAC
🏠 Roofing
🔨 Home Remodeling
🏡 Real Estate
🏦 Mortgage & Lending
🛡️ Insurance
🚗 Auto Sales
💉 Med Spa & Aesthetics
🦷 Dental
🛒 Online / Digital Sales
Inside every playbook

A template isn’t a blank CRM — it’s a complete operating system for your niche, loaded on day one and fully yours to edit:

🎯 A tuned pipeline
The exact stages your deals move through — Solar runs Consultation → Proposal → Site Survey → Install → PTO; Roofing tracks the insurance claim; Dental fills recalls.
🤖 A pre-built AI team
Arianna books the appointment, then hands off to specialists — Solar ships Marcus (closer), Camila (care), and Owen (project coordinator), each with its own industry persona and voice.
🎧 A support desk that speaks your trade
Board columns and issue triage tuned to the work — “System not producing,” “Inverter fault,” “Awaiting insurance” — and true emergencies (a burning smell, an active leak) auto-routed to a human.
🔁 Sequences, objections & lead tiers
Proven follow-up cadences, the objections your buyers actually raise with battle-tested responses, and automatic Hot / Warm / Cool scoring.

The Online / Digital Sales playbook goes a step further — your AI doesn’t just book the call, it closes AND collects, sending a secure payment link to take the sale right in the conversation. Don’t see your industry? Arianna will build you a custom one in a quick chat — see how ↓

Not on the list? No problem.

Your industry isn’t listed? Arianna builds your playbook in a chat.

No forms, no consultants, no four-week build. Have a two-minute conversation with Arianna about how your business actually sells — she asks the right questions, adapts to your answers, and designs a complete playbook for your exact niche: your pipeline, her sales persona, the qualifying questions, the objections, and the follow-up cadence. It goes live the moment she’s done, and you can tweak anything.

✨ Playbook Studio
Hey! I’m Arianna 👋 What kind of business are you in, and what do you sell?
We do custom pools — design, build, and yearly service plans.
Love it. When a lead comes in, what’s the first thing that has to happen before you’ll quote a build?
A site visit — we have to see the yard and grade first.
Perfect — I’ve got what I need. Building your Custom Pools playbook now… ✨
💬

1 · Have a quick chat

Tell Arianna how your business sells, in plain English. She asks one thing at a time and adapts — no forms to fill out.

🛠️

2 · She designs it live

Arianna builds your full playbook — pipeline, persona, qualifying questions, objections, and follow-up sequences — tailored to your exact niche.

🚀

3 · It’s live instantly

Your playbook applies the moment it’s ready and starts working your leads. Edit anything anytime — and the best new playbooks get added to the platform.

Introducing The Thinking CRM

A CRM with a brain — so you don't need to be one.

Most CRMs are just a database plus a pile of automations you have to build. Ours is different: describe what you want in plain English, and AI agents do the work — the follow-ups, the calls, the texts, the booking. No workflow canvas. No snapshots. No PhD required.

GoHighLevel & friends 😮‍💨

  • ➖ Endless workflow builders & triggers to wire up
  • ➖ Steep learning curve — built for agencies & techies
  • ➖ You maintain the automations forever
  • ➖ Powerful, but most business owners never use 80% of it

The Thinking CRM 🧠

  • ➕ Tell the AI your goal — it builds & runs the follow-up
  • ➕ Made for business owners & marketers, not engineers
  • ➕ The AI adapts to each lead automatically
  • ➕ High-tech results, zero technical overhead
Nobody else does this

Your whole AI team gets smarter with every call, text, and email.

Most "AI agents" run the same canned script forever — and expect you to train them. Ours is the opposite: every agent on your team ships pre-trained by our sales experts, remembers every customer conversation, and keeps improving on its own from proven results across our whole network. You get a working, self-improving agent on day one — no training, no approvals, no babysitting.

🧠

Remembers every conversation

Every call, text, and email is logged — so it greets returning leads by name and picks up right where you left off. No "let me pull up your account."

❤️

Reads the room

It scores each conversation's sentiment and objections, then adapts its tone and approach to each person's mood and history.

📈

Learns what actually books

It continuously learns which channel, time of day, and message win appointments — and doubles down on what works. Real learning, not a static script.

📚

Trained for you — always improving

We do the training. It ships pre-loaded with proven sales know-how and gets sharper automatically from anonymized results across every account — no setup, no approvals. Add your own knowledge anytime.

The result: an AI that's trained by sales experts and a whole network of real results — one who never forgets a customer and keeps getting better, with zero work from you.

Not a bot — a team

Meet your AI sales & support team.

One agent can’t be great at everything — so you don’t get one bot, you get a team of AI specialists, each with its own role, persona, and knowledge, all sharing your playbook and handing off to each other. Arianna works the lead and books it. A closer takes the meeting and closes. A support agent looks after your customers after the sale. It’s exactly how we run Sales Team Toolbox itself — 100% AI, no human sales reps.

📞 Arianna books 🤝 Max closes 🎧 Sage supports

🌐 Speaks your customer’s language. Every agent handles English and Spanish today with a native voice — lead in English, or make Spanish your default and your whole team answers in Spanish. Built on voice AI with 80+ languages available, so we can turn on more for your market.

Arianna — the rep Live

The first touch. Answers every new lead in under 60 seconds, qualifies, handles objections, and books the meeting — 24/7 across voice, text, email, and web chat — then hands it to the closer.

🤝

Max — the closer

Takes the booked meeting, runs the demo or sales call, handles the tough objections, and closes — then sends a secure payment link and collects, right in the conversation.

🎧

Sage — support

Looks after your customers around the clock across email, chat, SMS, and your 888 line — opens a ticket, drafts the answer, resolves what it can, and escalates to a human only when it truly needs one.

🎥

Nova — webinar host

Presents your webinar and keeps the room engaged, working the same playbook — use the built-in AI host, clone it to your own voice and face, or step in and present live yourself. Your call, every time.

Arianna works your leads today, and you can add specialist teammates now — each with their own persona and knowledge, all built in. Seamless hand-offs between them are rolling out, and we run our own sales and support on this exact team.

Choose your brain

Pick the AI horsepower for the job — in one click.

Not every task needs a genius, and geniuses aren't cheap. So we put the world's best AI models on tap and let you dial each agent's brain up or down — fast and economical for routine texts, frontier-grade for your toughest calls and your best copy. You pick the tier; we handle the rest, and you only pay for what you use.

Standard

Fast and economical. Perfect for high-volume texts, quick replies, and routine follow-up where speed and cost matter most.

Engine: Claude Haiku 4.5

🧠

Advanced DEFAULT

The everyday workhorse — sharp, reliable reasoning for live calls, qualifying leads, and booking appointments. What most agents run.

Engine: Claude Sonnet 5

🚀

Elite

Frontier reasoning for your hardest conversations — complex deals, heavy objections, and high-stakes negotiations where every word counts.

Engine: Claude Opus 4.8

Fable NEWEST

Our newest flagship brain, with a gift for language. Top-tier reasoning plus the most natural, persuasive voice we offer — for signature campaigns, long-form persuasion, and copy that books meetings and drives replies.

Engine: Claude Fable 5

Every tier is metered per use — upgrade or downgrade any agent anytime, no plan change required. The frontier models under the hood (Anthropic’s Claude family) keep getting better, and your agents get the upgrades automatically.

The 100% AI-powered sales platform

Your AI can work on commission.

It’s a progression, not a menu. Everyone starts on pay-as-you-go. Add the flat AI Team Bundle whenever you want a predictable bill — and once your leads prove they actually close, you earn our best deal: Performance pricing, where your AI works on commission and you pay only when it books and closes. No agency-style markup, ever.

📊
Step 1 · Start here

Pay as you go

Only pay for what your AI actually uses, at honest, transparent rates — AI calls from $0.14/min, texts from $0.015. The big agency platforms mark these up two to five times and bury it in your bill. We don’t.

Where every account begins — no commitment.

📦
Step 2 · Scale  (optional)

AI Team Bundle

One flat monthly rate for your AI — no per-message math, no surprise bills. It covers your whole AI team’s work — every AI call, text, web chat, and email — up to generous monthly fair-use limits that fit normal, even heavy, day-to-day selling.

Fair-use limits: a generous pool of AI voice minutes & AI messages each month. Metered on top (standard pay-as-you-go rates, same as any plan): carrier fees on calls & texts, phone numbers, list scrubbing — and any use beyond the limits. Fair-use keeps one flat price fair for everyone.

🏆
Step 3 · Earn the best rate

Performance pricing

Your cheapest way to run your AI team. Once your leads prove they book, AI usage is on us — you pay a small fee per booked appointment, and your best closers pay the least. Add the optional AI Closer and it takes a small cut only when it closes the actual sale — a fraction of a human closer’s.

Unlocked by a strong booking rate — pay real money only when we make you real money.

These layer on top of your plan — your subscription doesn’t change, every plan includes unlimited users, and there’s zero markup on your texts and calls.

Why performance pricing is earned, not automatic: it unlocks once your leads book at a healthy rate — because real leads that actually close are exactly what make your AI team smarter, for you and across the platform. Feed genuine, high-intent leads and your costs drop; that’s the reward. (Some industries convert differently, so quality is graded relative to your niche — not one blanket number.)

The math that rewards good leads

The better your leads close, the less you pay.

Metered and bundle plans charge for the AI’s time — you pay the same whether a lead books or ghosts. Performance pricing flips that: you pay for results. So the businesses feeding real, high-intent leads that actually close end up paying the least per customer — because their leads convert efficiently, and we share that efficiency back.

🐢

Low-closing leads

Cold lists, exaggerated ads, tire-kickers — lots of AI effort, few bookings. These stay on pay-as-you-go: you pay for the work, because the results aren’t there.

🚀

High-closing leads

Real, in-market prospects who book and buy. Every AI minute converts, so you unlock Performance pricing — a small fee per booked appointment and a small cut only when the AI Closer closes the sale. Your cost per customer drops well below what metered time would cost.

🔁

Why it compounds

Quality leads that close are also what make your whole AI team smarter — better timing, better scripts, higher conversion. Your reward for good data keeps growing: more closes, lower cost, a sharper AI. Junk leads can’t game it — they don’t qualify.

Illustrative: two businesses each work 1,000 leads a month — one books at 8%, the other at 25%. On metered time they’d pay about the same. On Performance pricing the 25%-closer pays only for the appointments and sales the AI actually lands, so their effective cost per customer runs a fraction of the metered path. Real numbers depend on your niche and close rate.

See what you’d pay

Your numbers, your ladder.

Tell us how you sell and watch your AI cost drop as you level up — metered → bundle → performance. These run on our live rates, not made-up figures.

Loading live rates…

Estimate of your AI team’s cost only (carrier/telephony pass-throughs are the same on every plan). Performance is the earned tier — it comes in below your metered rate, and your best closers pay the least.

Close AND collect

The only AI that takes the sale all the way to paid.

Most “AI SDRs” stop at booking a meeting. Not this team. Arianna books it, then your AI Closer closes the deal and collects the payment — over phone, text, email, or webinar — then updates your pipeline and pings your other systems automatically. A genuinely end-to-end, 100% AI sales team.

1

Books the appointment

Speed-to-lead calls, texts, and follow-up until the meeting is on the calendar.

2

Closes the sale

Handles objections and closes across phone, webinar, text, or email — however your buyer wants to buy.

3

Sends a secure payment link

A Stripe-hosted checkout for your product or service. The money lands in your Stripe — you stay the merchant of record.

4

Everything updates itself

The deal auto-moves to Won with the real amount, and the sale is pushed to your cart, fulfillment, or provisioning systems by webhook.

Connect Stripe in a couple of minutes; sell services, digital products, or deposits. We earn a small commission only when a sale actually closes — deducted automatically at payment, never invoiced. Your money, your customers, your Stripe.

Why Sales Team Toolbox

High-tech, minus the headache.

You didn't start a business to become a systems administrator. We bundle the tools you'd otherwise stitch together — and let AI run them — so you can focus on customers, not configuration.

Live in a day, not a quarter

Pre-wired industry playbooks mean no 4-week build and no agency — you're answering leads the day you sign up, with unlimited users on every plan.

🤖

AI does the busywork

Agents handle calls, texts, emails, booking and follow-up. You approve; they execute.

🧩

One login, one bill

Webinars, CRM, e-sign, and comms under a single account — no more tool sprawl or juggling logins.

How it works

Live in minutes, not weeks.

No onboarding gauntlet. Sign up, tell the AI what you want, and it gets to work.

1

Sign up free

Create your account in seconds — no credit card to start.

2

Connect

Link your calendar, number, and YouTube. That's the "setup."

3

Tell the AI your goal

"Fill my webinar." "Reactivate old leads." Plain English — no flowcharts.

4

It runs itself

The AI calls, texts, emails, and books — you just take the meetings.

Pre-launch · founding offer

Two ways to get in before we launch.

We open to the public August 15, 2026 (possibly sooner). Founding members get two ways to start now — and both close at launch: lock in lifetime access for one payment (no monthly fee, ever), or start a monthly plan today and pay nothing more for a full year after launch.

💎 Own it for life — one payment, no monthly fee ever

🔥 Early-bird lifetime pricing ends July 31 — then it steps up to full price until launch. soon.
Lifetime

Agency — Lifetime

$3,997 full price
$1,997 once
Early-bird — white-label & resell, for life

~5-month payback vs $747/mo at launch

  • Everything in Agency — for life
  • White-label + resell the whole toolbox
  • Webinars up to 5,000
  • Client sub-accounts + API (roadmap)
  • + $150 one-time onboarding credit
  • Metered usage — pay only for what you use
Reserve Agency Lifetime →

One-time payment · unlocks at launch

📅 Prefer monthly? Lock in your plan — then a full free year after launch

Pay a single month now to lock in your founding rate. You're activated the day we launch, and your recurring bill doesn't start until a full year after that (Aug 2027) — cancel anytime before then and never pay again.

1 year free

Starter

$49 /mo
Pay 1 month → a full year free after launch
  • The Thinking CRM + your playbook
  • Phone, SMS & AI agents (metered)
  • Webinar System (up to 100)
  • Unlimited team members
Start Starter — $49 →

$49 today · free for a full year · then $49/mo

Resell

Agency

$249 /mo
Pay 1 month → a full year free after launch
  • Everything in Pro
  • White-label + resell the whole toolbox
  • Webinars up to 5,000 · client sub-accounts
  • $150 usage credit/mo
Start Agency — $249 →

$249 today · free for a full year · then $249/mo

Free waitlist

Free

$0 /mo

Reserve now — we activate you at launch

  • The Thinking CRM + AI sales rep
  • Phone, SMS & AI agents (metered)
  • Up to 2 team members
  • Pay-as-you-go usage
Join the free waitlist →

We'll email you the moment it's live (Aug 15).

Don't compare it to another CRM — compare it to the setter you'd hire. One costs ~$66,000/yr and clocks out at 5. The AI answers every lead in 60 seconds and pays for itself with 2–3 booked deals a month.

Usage add-ons (metered): SMS from $0.056, voice from $0.06/min, AI voice $0.30/min, AI agents from $0.018 / 1K tokens. Full usage pricing →

Common questions

Frequently asked.

Browse the documentation for step-by-step how-tos, or contact us.

How is this different from GoHighLevel?

GoHighLevel is powerful but built for agencies and power-users — you build every workflow yourself, and most owners never use 80% of it. Sales Team Toolbox is built for business owners: it's pre-wired for your industry and the AI runs the follow-up, calls, and booking for you — live in a day, no agency required. Plus webinars and e-Sign are included, not separate tools.

Do I have to build workflows or automations?

No. That's the whole point of The Thinking CRM. You describe your goal in plain English and AI agents handle the follow-up, calls, texts, and booking. No flowchart canvas, no triggers to wire up.

What's included vs. billed as usage?

Your monthly plan is flat and includes unlimited team members plus a usage credit. Phone calls, SMS, and AI usage are metered on top at simple per-unit rates (with your credit applied first), so you only pay for what you actually use.

Can I resell this to my own clients?

Yes — the Agency plan lets you white-label the entire portal with your own logo and brand name, so your clients see your brand, not ours. Broader reseller tooling like client sub-accounts and API access is on the Agency roadmap; if you're planning to resell at scale, talk to us about early access.

Can AI really run my webinar?

Today the Webinar System runs live, interactive webinars — chat, Q&A, live polls, reactions, and YouTube streaming — with a presenter console you drive. The new AI Presenter Studio turns a slide deck (import your PowerPoint notes) into an AI-narrated presentation using your voice and a headshot. Having that AI presenter deliver the webinar live to your attendees is coming next.

Is there documentation to help me learn the platform?

Yes. Our documentation hub has step-by-step guides for everything — the quick start, the CRM, your AI rep, business texting, webinars, and more.

How secure is my data?

We use encryption and standard security practices, and we never sell or share your customer data. Review our privacy policy for details.

Learn the platform

Know exactly how it works — before and after you sign up.

Our documentation walks you through every part of the toolbox, step by step. Start with the basics or jump straight to the feature you need.

Ready to simplify your stack?

Your whole sales team's toolbox — run by AI.

Start free today. Your industry playbook loads on day one, and the AI starts answering leads in under 60 seconds — you just take the meetings.

Start Free 📞 1 (442) 214-8910