Email-intelligence firm Return Path found 45% of subscribers who received a retailer win-back email went on to read subsequent messages, evidence that inactive contacts can be re-engaged. (Return Path)
What triggers it
A contact opens one of your emails — a quiet signal they're paying attention again. That open starts this workflow.
The walk-through
Here's the shape of it — every step visible on the canvas, every delay yours to change:
- The workflow checks — Hot lead?
- If yes:
- Your team gets a heads-up inside the platform, so a human can pick up the thread.
- If no:
- The contact is tagged
engagement-spike, so you can always see exactly who this workflow has touched.
- The contact is tagged
- If yes:
How it stops
Out of the box it stops the moment the contact replies — the conversation is yours (or Arianna's) from there. And if they text STOP, everything halts instantly. That's a compliance rule, not a setting.
The rails
Every touch in this workflow runs on the same rails as everything else in Sales Team Toolbox:
- Consent first. Texts and calls go only to contacts with prior express consent on file. No consent, no send — no exceptions.
- The Approvals inbox. AI-drafted texts and calls queue for your approval before anything goes out, until you deliberately switch a step to auto-approve.
- STOP always wins. One opt-out halts every workflow for that contact, instantly. It is not a setting you can turn off.
- Quiet hours and send-fatigue limits. Touches respect calling hours and per-contact frequency caps.
- An unsubscribe link in every email. Standard, always.
The fine print lives in the compliance FAQ.
You don't import this. Pick Mortgage & Lending at signup and this workflow — plus 6 more — installs itself before onboarding ends. Already customized yours? Nothing here ever overwrites your edits.
The rest of the Mortgage & Lending suite
Under the hood
Every step above is a node on a visual canvas you can open and edit. Read how workflows run, the node reference, your niche suite, and Autopilot & Agent Goals (Autopilot is included on the Pro and Agency plans).
See where this fits in the platform: the full product tour →